Sometimes it’s not just the thought that counts, but the Photoshop ability. Sadly, it seems the latter is missing when it comes to Jurassic World.
Hitting a day before the new trailer, the Jurassic World social media accounts shared a explosive new Fallen Kingdom poster with the grim new tagline “The Park is Gone” (though with how small the ‘Fallen Kingdom’ on the logo is, it almost looks like that is the title of the film).
That aside, let’s talk about the composition of the new poster:
The concept of this poster is very solid, and everything including the colors and backdrop are really well done. The Tyrannosaurus looks approriately fearsome, the logo placed strategically with the volcanic explosion. The colors are warm and inviting, but certainly allude to danger (strangely the poster removes the teal color grade from the film many complained about) – that is all aesthetically pleasing.
But then you look to the bottom left, and it all falls apart. The characters are so poorly composited into the shot, you’d be forgiven to think it was a internet meme, placing them in locations they don’t belong. They do not blend with the environment, and the photoshop is clear as day – further, why can you not see what’s behind the glass of the Gyrosphere? Speaking of the Gyrosphere, it’s missing its bottom part, which was to be filled in by CG in the movie, and the glass just blends into the ground.
Also, the eyelines of the characters – where are they even looking? This might seem like nitpicking, but all of these are graphic design staples, and they standout tenfold due to the obvious cut and paste comp.
Of course, it’s not a first for Jurassic – don’t forget the new Blu-ray covers revealed a few months back:
As with the poster, these could have been great, but needed more thought put into the assets used plus better composition.
For a palette cleanse, we’ll leave you with a few fan posters which get the job done:
It’s worth remembering we’re all fans here, and cannot wait for Jurassic World: Fallen Kingdom, but sometimes things need a good candid roasting, and it’s usually in good fun!
What are your thoughts on the new poster, and are you a professional graphic designer? If so, you may want to pass your contact information to Universal Pictures, and whip something up with the quality this series deserves.
Source: Jurassic World Offical Twitter
