It’s a veggiesaurus! Produce brand Fresh Del Monte has teamed up with DreamWorks’ “Jurassic World: Camp Cretaceous” to bring fans of the Netflix series an adventure game!
Throughout September and October of this year, consumers can purchase select Fresh Del Monte produce items to access an all-new Dinosaur Challenge game. Players scan and play using different product QR codes on produce tags to unlock special skills and boosters to help escape the game’s island. Users can also unlock augmented reality (AR) content and social media filters for a limited time by obtaining badges and medals through the game. Participating Fresh Del Monte produce items include: Del Monte Gold® Pineapple, Honeyglow® Pineapple, Del Monte® Bananas, and Various Del Monte® Fresh Cut containers.
“At Fresh Del Monte, we seek strategic brand partnerships to help encourage kids to eat more fruits and vegetables,” said Pablo Rivero, Vice President Marketing North America, Fresh Del Monte. “Therefore, we could not be more excited to partner with the Jurassic World franchise to bring these fun products and adventures to families in the United States and Canada. We look forward to getting more fruits and vegetables in kids’ hands and hope this is the first of many future partnerships with DreamWorks and Universal.”
Once you sign up for the Dinosaur Challenge, you set up your profile and start playing (no fruit purchase or scanning is necessary to play)! You play as Darius and collect fruit and other items while trying to escape a raptor that’s chasing you. Use the up and down arrows to jump, climb, and slide your way past obstacles on the island and avoid being caught by the raptor. By scanning QR codes on the produce tags, you will gain inventory items that will help you with game play, including extra lives and switching the player character.
To further sweeten the deal, consumers in the United States and Canada* can enter for a chance to win a trip to experience Universal Orlando Resort’s three amazing theme parks in Orlando, Florida. Winners will win a four-day, three-night trip with hotel, theme park tickets for winner plus three guests, and ground transportation between airport and hotel. Full terms and conditions can be found by visiting www.DinosaurChallenge.com.
Channel your inner veggiesaurus, grab some Del Monte fruit, and start playing! Who knows, you may even win a trip to Universal Studios! Let us know how far you get and your high scores in the comments!