Ever want to be a Jurassic World raptor wrangler (animal behaviorist) like Owen Grady, as played by Chris Pratt? If you think you have what it takes to keep those clever girls in line, this incredible new toy from Mattel is for you. Touted as their most complex interactive toy ever, this animatronic Velociraptor allows you to adopt Blue into your home, and test your skills caring for one of InGen’s deadliest dinosaurs.
Remember – it’s not about control, it’s about respect.
One part adorable, one part cunning apex predator, and all parts awesome this dinosaur toy is like no other. Read the official details below, and check out a video of her in action thanks to CNet!
Get ready for thrilling action and adventure with Jurassic World! Relive captivating movie moments and exciting scenes with this line of film-inspired products featuring authentic detail, amazing design and incredible value fans will love!
Based on Velociraptor Blue, a fan-favorite character from Jurassic World, this fully interactive toy is operated with a remote control just like Owen’s clicker in the movie. With incredibly lifelike movement, Alpha Training Blue moves, blinks, roars, chomps and responds to your commands. With 4 modes of exciting play: Training Mode, Guard Mode, RC Mode, and Total Control Mode, you can learn to be an expert dinosaur trainer.
In Training Mode, the accelerometer-equipped controller allows Blue to mimic movements. You can give her treats, reward Blue by petting her, and move her using responsive motion commands. As you train, you unlock levels and her behavior improves.
Set Blue in a location and monitor movement in Guard Mode. When any “prey” gets within a foot of her motion sensors, the controller will vibrate. Issue appropriate commands to warn intruders
RC Mode uses the joystick portion of the controller to move around. Like a vehicle, you can control Blue to move forward, backward and side to side.
In Total Control Mode, you control your Blue’s movements, from her eyes and mouth to her head, you decide how she comes to life.
Blue is not your typical interactive toy – no matter how much you train her, she wont always listen, remaining slightly independent. However, the more you work with her and reward her good behavior, the more she’ll comply. The complexity of ways to play and train her will provide countless hours of fun – and the longer you leave her alone, the more she will revert to her wild state!
Thankfully, Alpha Training Blue has an internal battery, meaning you can simply plug her in after play and do not need to spend extra cash buying batteries continuously. Further, she has a USB input, meaning if Mattel chooses to, she can be updated with new ways to play in the future!
Pre-order now!
Alpha Training Blue will release in time for the holidays this year, and retails for $249.99. Pre-order today from the following options:
This is the perfect toy for Jurassic super fans of all ages, and is sure to take the shelves by storm this Holiday season. It was recently reported that Jurassic World toys are outselling Star Wars in the USA action figure sector, and we’re sure this will only aide further. For more on the strong Mattel sales, and how we think Universal can expand the brand beyond merchandise check out our article!
Will you spare no expense, and take Blue home? Let us know in the comments below!
Star Wars has long been the gold standard for licensed media in the toy aisle, with a multitude of products, quality items, and strong sales. While the craftsmanship on the toys from Hasbro has seen a recent downward trend, causing their 2015 Jurassic World line to be met with much ire, Star Wars continues to perform successfully. It’s an evergreen property, with numerous movies, comics, books and cartoons to support interest and awareness with fans of all ages, driving toy sales forward.
In 2016, it was announced Mattel had won the bid for the Jurassic World / Park toy master license, taking it from Hasbro who had held since 1993 (if you count that they owned Kenner). Mattel spared no expense, and hit the ground running with their Jurassic toy line which made its debut in Spring of 2018 to coincide with the latest sequel, Fallen Kingdom. With Mattel in charge of the license, they reaffirmed Jurassic as a quality industry leading brand, ripe with innovative and diverse play patterns, quality film accurate toys, topped off with incredible competitive pricing models not seen in current competition. These choices, along with the Jurassic presence in theaters now has led to kids, parents, and collectors all being enticed to purchase and play.
With the latest waves of Mattel Jurassic World toys hitting shelves now, the dinosaurs are on a rampage of fun – according to the NPD Group, Jurassic is currently outselling Star Wars action figures in the US. Jurassic and Marvel led action figures sales to grow by 16%, which is no small feat given the closing of Toys R Us. While internationally, Star Wars is the number 3 overall brand (this encompasses more than action figures), and Jurassic has not broken top 10, this performance shows great opportunity for momentum moving forward – especially as dinosaur toys have grown in popularity by 77% year to date.
Personally, I see incredible potential for Jurassic World moving forward – but it will take some work. As such, I’ve lightly outlined some of my proposed transmedia expansion concepts below.
Room for Growth
Universal Pictures in conjunction with Mattel and other brand partners are in the unique position to build upon this momentum to further strengthen brand awareness, diversity, and demand. Jurassic, regardless of a film in theaters, can and should become synonymous with dinosaur toys and products for fans of all ages. Dinosaurs have an everlasting appeal, and populate toy and product shelves even without expanded marketing. With Jurassic’s unique hold on pop culture, it can take hold of the forefront of dinosaur media and hardline sales, expanding it into new territory, just as Star Wars has become a prime staple of merchandise aisles.
To fully leverage this opportunity, the brand itself need to expand its transmedia thumbprint and target as many different age groups and demographics as possible. While the films target a slightly older audience (around 7 and up) with a PG-13 rating, there is plenty of room for growth in the pre-school sector. To drive that brand awareness and acceptance amongst parents, something like a educational and friendly ‘Jurassic World Rangers’ animated series could do wonders – let it take place when the park was open, and follow the paths of vets and trainers working with the animals as they become sick or distressed. Let it be about aiding the animals, and let it teach young audiences all about the dinosaurs and characters jobs in exciting and positive scenarios. With the kids and parents on board, they’ll surely be fans for life as they grow into the core media and product offerings.
To better sustain the core Jurassic brand, the possibilities and perhaps need for expanded media sustain programs are endless. This could range from toys backed by animated content targeting the appropriate age range and tone, animated series, books, comics, video games, and live action “spin-off” stories (be it film, TV, or shorts). Most importantly, this content must be high quality, representing the brands film legacy and reputation, delivering top of the line content no matter the outlet. In the age of social media, pop culture awareness and discussion is a self-running machine, but the more parts added into the mix, the more diverse, and prolific it becomes.
Perhaps most unique to Jurassic, is the outlet for creative growth in the education sector. While the dinosaurs of Jurassic World are different from their real world namesakes, these differences can be fully embraced while collaborating with STEM partners to expand dinosaur knowledge. If Jurassic began partnering with the science community to expand real world dinosaur information in ways they cannot typically achieve alone, paleontologists, schools, museums, and other similar outlets will embrace the brand with open arms. Be it reinstating a website like Jurassic Park Institute, sharing news from Paleontological discoveries, or even sponsoring or curating dino-education TV or web programs such as documentaries, Jurassic would only further strengthen brand awareness while achieving a genuinely positive impact.
The future for our very own Jurassic World is a vast expanse of endless opportunity of innovation and entertainment, fueling engagement across multiple platforms. My hope is new programs are continuously implemented to keep this momentum moving forward – spare no expense, and let dinosaurs rule the earth.
Get ready to join the Dinosaur Protection Group and fight for the rights of dinosaurs everywhere with your very own collection of Jurassic World: Fallen Kingdom blind bag dog tags, trading cards and light up keychains.
Each dog tag is packed with 1 dog tag, 1 sticker and the complete checklist, the checklist is especially helpful since BullsiToys boasts an impressive 24 unique character and dinosaur collection lineup. In addition to the quality crafted, sturdy, metal dog tags; complete with a strong necklace chain, the dog tags are nicely sized and nicely weighted so kids can enjoy the tag time and time again, or adult can display.
BullsiToys also offers rare parallel foil tags and 3D dino stickers and my personal favorite, the authentic costume dog tags. Have you ever wanted to own an actual piece of the Jurassic franchise, without breaking the bank? Within each authentic costume dog tag is a costume piece worn by the 7 stars of the film. Personally, I had taken notice to BullsiToys and the Jurassic World Dog Tags during 2015’s Jurassic World well before writing this review. I was completely impressed with the quality and fairness in terms of price (Around $3.99 at your local Target or Amazon) and amount of unique dog tags and costume pieces that were included in each variety box of the product. The same can be said about the Fallen Kingdom tags as well.
These dog tags are a must for any Jurassic fan, no matter if you’re a kid or a kid at heart.
In addition to the dog tags, BulliToys has released a set of 8 unique light up keychains. On initial opening, I was extremely impressed with the attention to details and colorings that Bulls-I uses to recreate the dinosaurs of Isla Nublar. Each dinosaur is soft, lightweight and bendable, making for a comfortable and surprisingly useful part of any keychain assembly. The light is bright and does its job sufficiently for adults and will be amusing for kids to collect them all. Bullsitoy’s quality efforts are palpable in the release of new merchandise pertaining and catering to Jurassic Universe fans.
If you ask any Jurassic fan what they’ve been asking for since the release of Jurassic Park in 1993, many will reply, “trading cards”. In 1993, Jurassic Park launched a series of trading cards that grew extremely memorable and successful for its fans. Since the release of the first film, no serious efforts have been released until now. BullsiToys does not fail to impress with its 88 card comprehensive set.
The range expands 39 film scene cards with high definition glossy images on each card, 15 unique dino cards, 9 glow in the dark cards, 9 heat ‘n reveal cards, 9 3D action lenticular cards (a callback to “The Lost World” Jurassic Park” movie cover) and as with the dog tags, 7 costume cards. Each costume card is well comprised and strong with a postage stamp size swatch of clothing, with the corresponding character featured on the card, indicating the stats.
Doubtless, the Bullsitoy line up for Jurassic World: Fallen Kingdom is great for anyone who is a fan of the films. Their unique and comprehensive lineup of collectibles is entertaining, fun and downright addicting to collect; most of all, not only is the assortment diverse and high quality but also extremely affordable and fun. The blind bag feature treats every trip to Target as an adventure, 65 million years in the making. It is apparent that the company cares deeply about providing a great amount of detail and enjoyment to whomever encounters their products. But similar to dinosaurs, get them fast before they’re extinct.
The dogtags and keychains retail at $3.99, and the trading cards can be picked up for $1.99.
BullsiToys Jurassic World: Fallen Kingdom lineup is currently available at Target stores nationwide.
New Jurassic World: Fallen Kingdom LEGO minifigures were revealed today and we are getting a new Owen Grady, Claire Dearing, Ian Malcolm and baby Blue!
According to The Brothers Brick, in past years minifigure packs have been part of Toys R Us’ annual Bricktober promotion, but as we all know Toys R Us officially closed their doors on June 29th. While LEGO has confirmed that the Harry Potter minifigure packs will be released at Barnes & Noble, it is unknown at this time where the Jurassic World: Fallen Kingdom pack will be available at.
Let us know your thoughts in the comments below and on our forums.
Looking for new places to buy dinosaur toys? Check out Dan’s Dinosaurs!
Dan’s Dinosaurs started in 2009 as a small business specializing in paleontological collectibles. Dan started the company for dinosaur enthusiasts (like us!) with the goal of having a store that carried all dinosaur products in one place. If you live near Mayfield, Kentucky, you can go check out the brick and mortar storefront in person! Be sure to say hi to Dan for us!
They carry a wide range of educational products, high-end models, and fossil replicas. They currently sell well known brands such as: Safari Ltd, Papo, CollectA, Favorite, and Sideshow Collectibles. Many independent artists and other business owners also sell their work through the store and site. They sell and ship both locally and internationally.
We received a Papo Velociraptor (2016 version). This version of Papo’s popular raptor figure is 6″ by 4″ and has paint that is similar in style to Delta and Charlie in Jurassic World. All of the Papo raptors have a similar sculpt, complete with an articulated jaw and yes, they have sickle claws. This figure has more detail and texture than the recent Hasbro and Mattel raptors, and I think the Papo raptors would make excellent additions to collections. Also, Dan is great to work with, and the shipping was very fast. The figure came in good packaging and was undamaged. Dan’s Dinosaurs is an excellent resource for finding dinosaurs to add to your collection!
If you see something that you have to have, make sure enter “Jurassic Outpost” in the “How did you hear about us?” field during checkout to receive a free bonus gift with your order!
UK based clothing company Drop Dead has just launched the Capsule Collection, a unique clothing line to celebrate both the release of Jurassic World: Fallen Kingdom and the 25th anniversary of the movie that started it all – Jurassic Park.
Working in partnership with Universal Brand Development, Drop Dead noticeably chose a vintage, Classic Jurassic style for the line, remaining inline with the early 90s aesthetic seen in Jurassic Park.
This iconic line features bomber jackets, shirts, bags sporting nostalgia-inducing graphics including dinosaurs, maps of Isla Nublar, and writing reminiscent of the text seen on Nedry’s computer. And speaking of Dennis Nedry, a Nedry themed buttoned shirt and shorts can also be found in this collection.
The clothing company was founded by Oliver Sykes (lead singer of Bring Me the Horizon) who is a huge fan of the original movie. When discussing this collection, he said:
“Jurassic Park has been my favorite film of all time since I saw it in 1993. I was always into dinosaurs as a kid, but Jurassic Park truly sent me into obsession. To be able to do a collaboration with the franchise has been a lifelong goal and dream. After producing many designs influenced by Jurassic Park for Drop Dead, being able to use the actual material for the real has been amazing and I couldn’t be more stoked on what we’ve produced.”
Isla Nublar was Site A. Isla Sorna was Site B. Drop Dead’s laboratory is Site D, and that’s where all of these products – or specimens – were created.
The overgrown foliage, chemical jars and decontamination zone theme can be found in Drop Dead Clothing’s London store, seen in the promotional video above. Their Sheffield store also followed suit and re-opened with a design refresh and a brand new vegan restaurant, a bar and a store.
The collection is a wonderful addition to Jurassic Park’s return to popular culture and features inspired designs reflecting the designer’s love for the 1993 film. The items look like they came straight out of the 1990’s!
‘DDxJP’ is available now at Drop Dead stores and through their official website.
What do you think about this clothing collection? Let us know in the comments section below!
Another year, another crazy San Diego Comic Con. While Jurassic has never made a peep there as a film itself, its brand partners oftentimes use the event as an exciting chance to show off their current and future merchandise. This year was no different, and while may companies brought their Jurassic World showcase, Mattel easily stole the show.
All eyes have been on Mattel, as they’re the first time a new company took the Jurassic Park core toy license since Kenner brought the line to life in 1993. It’s uncharted waters, but Mattel has shown they’re clearly in command of this diverse and fun property, bringing a toy line to life that not only matches but often exceeds the classic toys so many admire. While the toys have evolved for a new era of play in many regards, they still have the golden triangle of realistic and fun dinosaurs, humans, and vehicles all designed around a consistent scale and competitive price point. Play found a way.
As Jurassic World: Fallen Kingdom begins to exit theaters, and wave 3 of the 2018 toys hit shelves, the number one question has been what does the future hold for Jurassic and the toy aisle. Thankfully Mattel answered with their Jurassic World Comic Con panel, where they not only talked deigning the current toy line, but teased what’s to come in the future.
Watch the panel in full below (huge thanks to Sickle_Claw on Twitter!), and read on for our summary and highlights!
One of the largest takeaways from the panel I had was how passionate and knowledgeable the team is about Jurassic Park, and how talented they are as designers. While they were careful not to throw Hasbro under the bus, let’s be honest, the 2015 Hasbro toy line wasn’t good for a plethora of reasons. Not only did Mattel carefully address those issues head on, they aimed far higher, and created a new standard when it comes to Jurassic. Before the toys released this year, I was skeptical, when they were released I was impressed, and watching the whole team talk shop I’m now inspired.
The property genuinely couldn’t be in better hands. So what does the future hold?
The first reveal made prior to the panel was the somewhat stealthy inclusion of Franklin Webb in their diorama display. While he was the only 2019 human part of their core 3.75″ line that they shared, there are surely plenty more on the way – perhaps favorites such as John Parker Hammond and Dr. Henry Wu? Time will tell!
The panel itself primarily focused on the new dinosaur toys of 2019, though they only teased what’s to come rather than showing full looks at the final toys. First up, they promised 16 new species of dinosaurs – this means dinosaurs that have not yet been made by Mattel since they launched the toy line in 2018. There will be far more dinosaur toys once you count the new sculpts of returning dinosaurs, and new paint jobs on previously released toys.
The three new species revealed during the panel are the following: Styracosaurus (All new Savage Strike assortment; $10), Amargasaurus (Action Attack assortment; $20) and the gigantic Brachiosaurus (assortment/price unknown). Yes, for the first time ever the Jurassic toy line is getting not one but two in-scale adult sauropod dinosaurs, which is utterly fantastic. Fans have been asking for a Brachiosaurus for years, and all new fans after seeing Fallen Kingdom have only strengthened the demand.
Take a look at the pictures below, which were mainly limited to teases – but showcase the silhouettes and size of the toys next to a 3.75″ action figure! (Pictures courtesy of Toy Shiz on Instagram)
While they didn’t confirm any other species beyond another new large Tyrannosaurus Rex, buzz leaving San Diego Comic Con suggests fans waiting for a large Indominus Rex will probably be happy. Other rumored new species (from short lived retailer listings) include Dracorex, Plesiosaurus, and Rhamphorhynchus! Although there is no definitive word on their existence, I’d fully expect other Velociraptors such as the respective females from Jurassic Park and JP3 plus Charlie, Delta, and Echo from World.
The panel did not touch on future vehicles, though it seems safe to assume the Ford Explorer Tour Vehicle will be inbound, alongside other classics and new fictional dino-capture themed rides. It remains unconfirmed, but one 2019 vehicle assortment is said to include a human, ATV, and dinosaur which would certainly be an exciting offering!
One of my largest worries for the future toys was the art style. While the majority of the current Mattel toys are wholly Jurassic, a few not based on movie dinosaurs have been more angular and stylized, lending to a more mean or cute cartoony appearance (Proceratosaurus and Dimetrodon for example). It may be too soon to call it, but the Styracosaurus showcased has immediately amended that particular fear and critique – its design would not look out of place roaming alongside the other animals in the films. I’m totally fine seeing new variations of dinosaurs we already know, with uniquely themed designs and colors, but I do prefer they stay within the constraints of the Jurassic style set by Crash McCreery and Stan Winston many years ago.
Moving on from the core 3.75″ line, Mattel announced their new 6″ collectors series, showcasing Owen Grady and Velociraptor Blue from Jurassic World, and Dr. Ian Malcolm from Jurassic Park. The 6″ toys are a larger format item, with more detailed sculpts and paint applications alongside more articulation for the ultimate control over displaying the figure. Prices and accessories were not announced, but it stands to reason the sets will come with some fun add-ons and be sold at a reasonable price. This line will not replace the core line, but serve as a limited scope series running adjacent to it, primarily aimed at larger format collectors!
While further 6″ dinosaurs and humans were not announced, nor was there talk of vehicles, if these items are successful the range will certainly continue to grow.
Mattel closed out the panel giving away some free toys, including limited-run toys that are all but canceled (incredibly limited numbers made) such as the Indoraptor vs Blue playset, and the Destruct-a-saurs Tyrannosaurus Rex set. Mattel did offer some promising news, saying that most of the Destruct-A-Saurs (previous Toys R Us exclusive line) will see distribution at retailers, so stay tuned for more definitive details about how the 2018 line will continue to expand.
Mattel has spared no expense bringing the Jurassic toys to life, and I am loving everything they’ve cooked up in their labs so far. I cannot wait to see what surprises come in the future (fingers crossed for more collectors aimed 3.75” characters and sets, hatchlings with humans rather than mini-dinos, or even Kenner style collector cards), and am sure whatever is on the horizon will continue to provide quality toys for kids and collectors alike. The diversity of play patterns and innovation within the line is incredible, and has really redefined what quality and affordable prices to expect in the toy isle. Hopefully Mattel does more panels such as this one (and perhaps other subsets of the Jurassic brand can follow their lead), as this was an incredibly exciting look behind the scenes which only further strengthened my interest for the future.
What did you like most from the panel, and what do you hope Mattel releases in 2019? Sound off in the comments below and stay tuned – more Mattel news and announcements are surely on the horizon!
At Comic-Con today, Warner Brothers hosted a panel with the cast of the upcoming The LEGO Movie 2: The Second Part including Jurassic World’s own Chris Pratt. He voiced the lead character Emmet Brickowski in the hit 2014 film, The LEGO Movie, and returns for the 2019 sequel. But Emmet won’t be the only character Pratt will be voicing in the sequel, he will also be voicing a new character named Rex Dangervest. Based on footage screened at Comic-Con today, Rex Dangervest appears to be a hybrid of a character between Owen Grady and Star Lord from The Guardians of the Galaxy.
Emmet ventures into space on his own and we meet a brand new character: Rex Dangervest, also voiced by Chris Pratt. Rex is a galaxy-saving archaeologist and, uh, raptor trainer. In other words, he is the “cool” version of Chris Pratt, while Emmet is the nerdy, Parks and Recreation version. Still, they quickly become buds – Rex has heard of “the special” and is ready for a team-up. They even have a similar fashion sense, which Rex’s raptor buddies pick up instantly. “Vest friends!” one of them growls in subtitles.
While the Owen Grady character himself won’t be appearing in the LEGO Movie sequel, Rex Dangervest sounds like a great parody character that Jurassic fans should check out. The LEGO Movie 2: The Second Part hits theaters on February 9, 2019.
What do you think of Chris Pratt parodying Owen Grady in next year’s The LEGO Movie sequel? Please let us know your thoughts in the comments below and on our forums.
It’s 2018 San Diego Comic Con week, and while Universal Pictures themselves will not be attending the fan favorite convention, Jurassic will still have a significant presence with various brand partners.
Arguably the most exciting Jurassic World brand partner is Mattel, who has an excellent array of toys in stores now based upon Fallen Kingdom, as well as the Target exclusive Legacy Collection featuring classic Jurassic Park characters. While Wave 2 is just hitting stores now, with wave 3 on the horizon, Mattel has plenty more to come, and are already eager to give fans at SDCC an exclusive look at exciting new products, including some items from their 2019 range!
Further, it will be your first chance to get your hands on products not yet in stores with exciting giveaways, including a one of a kind chance to get a hold of rare unreleased products that did not make it to final production! Yes – you read that right – toys that are to remain unreleased will be given away in limited numbers– holy grail’s for collectors. While Mattel has remained tight lipped on what those items are, they’re sure to excite and are not to be missed.
So how do you attend the panel, and when is it?We have the exclusive first details:
The panel is this Saturday (July 21st, 2018) at 11am – 12pm PST and will be hosted at Mattel’s San Diego Comic Con booth. Occupancy is limited to 100 people, and tickets will be given away at the very location the morning of. Get there EARLY to secure your tickets and seats – the panel is not to be missed, and features various members of the Jurassic design team, and has some GIGANTIC reveals planned. The exclusive product giveaway occurs at the conclusion of the panel, so be sure to stick around. Their booth is adjacent to Lobby D, number 3029, with a smaller booth behind (#2945).
If you’ll be at Comic Con, but not be around for the panel on Saturday be sure to still swing by Mattel’s booth. The dinosaurs have a huge presence throughout the event, with awesome product display dioramas, photo-ops, giveaways, and more! If you’re a Jurassic super fan, you won’t want to miss it.
You can follow updates from the Mattel at SDCC from our website as well as their newly launched official Instagram channel, dedicated to their Jurassic range:
We’re not yet sure if the panel itself will be streamed online officially, but stay tuned for updates should that option become available. If you plan to attend and stream, let us know and we will be sure to relay the info and media on our site – further, be sure to take plenty of detailed pictures!
Sound off in the comments below and let us know if you’ll be attending, plus what future items you hope to see – and as always, stay tuned for the latest news!
If there is one thing most Jurassic fans can agree on is that the new Mattel Jurassic World toys have been a massive upgrade over the Hasbro line for the 2015 film. Long gone are the screw holes and in came human figures, realisitc looking dinosaurs including even some with real feel skin. Ed Duncan, Mattel’s VP of Boys Design is partially to thank as the head of design for the Jurassic World toys. He took some time to answer a few questions about the new toy line on the Mattel website.
When was the first time you saw a Jurassic film, and what was your experience with it?
Jurassic Park came out 25 years ago, and I think that was my first year as a toy designer. Everybody was excited about it because this was the first time you saw photorealistic CG animation in a film, and it was jaw-dropping.
It was a very formative experience seeing Jurassic, and subsequently, I actually worked at [another toy company] on a preschool Jurassic line in the late ‘90s. In fact, I remember the first time I ever came to L.A. was for a meeting with Universal about [the line], and a couple of funny things happened. The first thing was that I was carrying a box of toys in my hands, and I couldn’t open the door. Somebody holds the door open for me, and I glanced over, and it was Steven Spielberg. And then the other thing was I remember thinking, “I wonder if I’ll ever come back to L.A. for anything?” And here I am, 25 years later—I live here, and I’m the head of design for Jurassic World toys.
What do you want kids to experience when they play with this new line?
One of the things that makes dinosaurs cool is their size, and size is displayed relative to other things. If you just make a dinosaur by itself and aren’t paying attention to how big it is compared to anything else in the line, you don’t get the credit for how big or small anything in the story is. So we wanted to make sure that we had a good, compelling action figure representing a six-foot human to scale everything off of, because the size of your T.rex is only impressive if it’s in comparison to something that is recognizable. So being able to make figures and Jeeps, and then show how much bigger your T.rex and your Mosasaurus are to those is what makes those things seem much cooler.
Check out the full interview with Ed Duncan on Mattel’s website. Also, please let us know your thoughts in the comments below and on our forums.
