Since the release of Jurassic Park in 1993, there have been multiple accompanying live shows, exhibits, and experiences across the world that have helped bridge the gap between the fictitious world of the franchise, and our real one.
In the early 00’s, one such exhibit was the Jurassic Park Institute Tour, located in Japan. Designed and produced by Thinkwell Design & Production, the Thea Award Winning exhibit brought the world and science of Jurassic Park alive unlike ever before.
The nearly hour-long experience featured twelve different exhibits, all featuring interactive displays and showcasing breathtaking encounters with dinosaurs using of state of the art technology and theatrical techniques. To bring these environments and exhibits to life, the creative team employed artists who took great great care of the loaned props, and in recreating entire environments from educational museum galleries, to an InGen laboratory, and even a jaunt through the Aviary.
To tackle such an endeavor as one of these dino-sized projects, you need a dedicated and creative team. Enter Rick Bluhm, a Field Art Director on the Jurassic Park Institute Tour project. We were lucky enough to be able to connect with Bluhm, and asked him to reflect on his career as well as on his time with the JPIT project.
JO: What got you interested in being in entertainment and ultimately a Creative Director, and how did you make the journey to now helping create some of the most immersive theatrical and ride experiences in the world?
RB: My career began with theatrical set design in the Los Angeles area at dozens of small theatres. Through contacts there I transitioned into Art Direction for television commercials, series and ultimately films. It was while I was on hiatus between those projects that I was asked to join Universal and have been in themed immersive entertainment ever since – although I just retired from my position of Senior Director, Creative, after 12 years developing attractions for the parks in Orlando and Osaka.
I was very proud to be a part of the Thinkwell team that produced Jurassic Park Institute Tour and we had quite an adventure in Tokyo that summer! Prior to [joining JPI], I was the Art Director for several show attractions that we opened in Universal Studios Japan in 2001. Needless to say, I had experience with the culture and that helped me lead the wonderful local prop and set dressing crew for JPIT.
JO: In the early 00’s with the release of Jurassic Park 3 there was this kind of push with the Jurassic Park Institute branding to kind of be more educational focused. There were books, games, and a website. But then of course there was the inception and creation of this live experience which looks like it bridges a lot of the fantastical elements and universe of the films with science and education. Can you tell us how the tour came to be initially?
RB: Ken Nakashima was the man who brought the idea for the tour to Thinkwell. He was studying paleontology at a university in the L.A. area and was keenly interested in dinosaur DNA. His father, Sam Nakashima brought investors together to create this tour, which would package the education Ken was passionate about into a wonderfully immersive entertainment experience.
RB: The details about developing the concept happened all before I was brought on to the project. Joe Cashman was the Production Designer who oversaw creative and he hired me as a Field Art Director to procure all the set dressing and props, plants etc. and stage them all when we arrived in Tokyo. Before the “Mr. DNA” film pre-show, we had a huge exhibit of dinosaur skeletons with informational graphic panels to anchor the experience with a strong scientific foundation.
JO: What was one of the hardest aspects of bringing this experience to life?
RB: The biggest challenge was the scene which featured Brachiosaurs feeding. Guests felt as if they were on a bridge, overlooking the canopy of trees through which the long necks of the dinosaurs were grazing. We had limited depth there, so I had a firm in Singapore fabricate trunks with bases and armatures so we could create huge diameters of gingko trees that sat a few feet above the floor and masked it.
RB: One particularly silly moment was when we received delivery of the dung pile for the Triceratops yard. It didn’t seem quite real enough, so I asked the prop team to coat it in clear gloss. It worked so well that it elicited big laughs from the crew and guests.
JO: Did you all have any movie props or pieces that were a part of the tour?
RB: Although we moulded a few props (eggs, for example) from originals from the films, we wanted a special way to feature actual props and wardrobe from the latest film (JP3).
RB: We created a post-show before the exit which displayed incubators and other equipment from the scene where they stumble on the dilapidated Ingen lab – plus a couple of full size Raptors and wardrobe from the key characters. I also created an Art Directors’ Studio area to feature blueprints and renderings of the sets from that film.
RB: I took great care in the authenticity of our props – particularly the genetics lab and medical bay – researching details from the films. Also, the artificial foliage had to have proper scale and species that would be found in the regions from the films.
JO: What do you think captivates people about Jurassic or dinosaurs in general?
RB: Dinosaurs will always be a source of fascination to us humans. The strength and majesty of those exotic creatures in an ancient world, so different from what it is now. I was obsessed as a boy and have seen my nephews and others continue with that curiosity.
While the Tour is no longer, an other interactive Jurassic experiences have now taken its place, you can watch a promotional reel for the Jurassic Park Institute Tour below thanks to archival efforts of The Jurassic Park Collection.
Have you ever experienced a Jurassic exhibit? If so, which one, and what kind of affect did it have on you? Would you like to see more edutainment style experiences and material from the Jurassic brand like with Jurassic Park Institute? Let us know in the comments below!
